Charm offers monthly tea subscription boxes, believing that tea is more than just a drink—it's a way to relax and unwind. Each box is customizable and includes a surprise flavor every month. Charm wanted a brand that feels relaxing, minimal, and unique. I chose the Hekate font by Luna, with leaf-like curves that align with the tea theme. To keep the logo simple, I added two tea leaves above the name, creating a clean design that works well as a submark. The color palette includes deep green, antique pink, beige, and calming light blue, enhancing the brand's soothing vibe.