This project was part of my thesis on developing a visual identity, where I earned a top score of 5/5. I designed a visual identity for the fictional sustainable eyewear brand Ferris & Eames, using theories by Michael Johnson and Alina Wheeler. The process included research with competitor and SWOT analyses, strategic narrative work using Johnson's six questions, and a mood board to guide design. I created three logo versions, a color palette, and presented the identity through prototypes in a graphic manual. This structured approach highlighted the value of thorough planning before design and how tools like ChatGPT 3.5 support ideation without a real client.