Annie Jones, a world-class pet photographer specializing in dogs, runs her business, ‘Puparazzi.’ She wanted her brand to better reflect her fun, bold, and creative style. To avoid the typical camera icon, I focused on highlighting dogs, aligning with the playful name Puparazzi. Using the Variex font, I transformed the letter P into dog ears and the U into a nose, creating a subtle dog face in "Pup." The color palette – green for optimism and nature, beige for comfort and trust, and purple for boldness – brings her unique, vibrant brand to life.